Monday, November 26, 2007

Introduction of Web Analytics 2.0 by Avinash Kaushik

Let's watch an interesting video of "Introduction of Web Analytics 2.0" redefining by Avinash Kaushik on Sep 5th 2007.

Some formal definition by Avinash Kaushik:
Web Analytics 2.0 is:

(1) the analysis of qualitative and quantitative data from your website and the competition,
(2) to drive a continual improvement of the online experience that your customers, and potential customers have,
(3) which translates into your desired outcomes (online and offline).

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