Context and actionability in Google Analytics

Let's watch the Google Analytics Video describing about Context and actionability in web analytics. I think this video will help you to understand the concept of Context and actionability in web analytics. Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action. http://www.google.com/analytics/conversionuniversity.html