Monday, November 26, 2007

Can Google Analytics Track Time Spent On site?

Today I was tracking my blog stats and traffic source. When I was analyzing keywords source one of the nice and important query found. One of the visitor was searching to know "Can Google Analytics Track Time Spent On site". Answer is "Yes". Google Web Analytics help you to track this important metric to know about visitors value time spent on site. But you know what is time on site? How it can be analyse? and How is it useful?


Time spent on site is an important metric of Key Performance Indicator(KPI) to check website performance. This metric is very important for e-commerce sites to know how long a visitor or audience stay on your site by attracting your offers. If your e-commerce sites offers lead generation/subscription, sign-up, buy, register etc then you can analyse to easy steps to complete and follow the forms of these services in a short period or seconds so that audience can use or have it these offers.

Your visitors come to your site through three sources Direct, Referrals and Keywords. You can analyse easily which source holds visitors for how long. Which keywords is traffic driven and visitor stay a long time or short time on site. This analysis can help to target your sites keywords to hold your visitors.

If you want to know the stats of time on site, follow these steps

1. Click on Visitors on left menu panel
2. Drop down Visitor Trending
3. Click on Time on site (Time on site graph will plotted)
4. To check hourly report click on Hourly link

If you need to check time on site by traffic sources, steps are here

1. Click on Traffic Sources on left menu panel
2. Click on Direct Traffic (to check spent time by visitor through direct traffic)
3. Click on Referring Sites (to check spent time by visitor through referral sites)
4. Click on Keywords (to check spent time by visitor through Keywords)
5. Click on Search Engines (to check spent time by visitor through Search Engines)
6. Click on AdWords Campaigns (to check spent time by visitor through AdWords Campaigns and keywords)

Another aspect of time on site is Length of visits – This term report the average spend time on site by a no. of visitors e.g. 500 visits spent time on time approx 0-10 seconds and 30 visits spent 601-1,800 seconds. To track this report follow these steps

1. Click on Visitors on left menu panel
2. Drop down Visitor Loyalty
3. Click on length of visit (Length of Visit graph will plotted as below)


(This graph is plotted by using data in excel sheet.)

By default is google analytics shows time spent by All Traffic Sources. By over all conclusion you will find that Time spend on Site is an important key to defining metrics which you can use to help you make decisions.

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