Thursday, December 20, 2007

Google Analytics - Optimizing Customer Experiences

Let's see how we can get Optimizing Customer Experiences or how can do A/B or Multivariate tests by Google Analytics Video Guide.

Saturday, December 15, 2007

Metrics life cycle process is your friend!

Kaushik my favorite Web analytics expert has described Four Attributes of Great Metrics and metrics life cycle process. He says "Metrics life cycle process is your friend!". if you are using web analytics and want to improve your online presence of website, you need to know the life-cycle process of metrics we need to care during web performance management and before planning or making a strategy to implement in online activities. Let's see a an graphic demo of Analytics Metrics Lifecycle Process suggested by Kaushik.


If you look at the image carefully, each circle describe its own definition itself to care about for each step whenever you want to start or implement analytics process. According to him you and every web analytics user should execute the Metrics Life cycle Process in a timely manner, atleast once a quarter.

Thursday, December 13, 2007

Google Analytics - New graphic features and language supports

Last day I found new features in Analytics Dashboard that have been released within Google Analytics. Google has announced new graphics tools and supported new six languages: Thai, Filipino, Indonesian, Czech, Hungarian, and Portuguese (Portugal). Now you can select any one of the 25 Google Analytics supported languages.

Pulldown Language menu on the Analytics Settings-->My Account page and select language which you prefer or understand.

Now, you can compare data points for date range or compare data points also for two sites. Specially two features added in analytics are

Compare Date Range


Comparison of Two Date Range


Compare Two Metrics


Comparison of Two Metrics


Google Analytics is trying to more effective and easy interaction for its users. By adding graphics features, language supports, tracking features makes its better than other web analytics softwares and application. Additionally, a new feature added in google analytics is ga.js tags that allow you to track e-commerce transactions in a more readable way.

If you are using Google Analytics to track your website traffic you need to update your tracking code installed in website pages by following a simple instruction. If you are ready to update tracking code go -> Analytics Settings >> Profile Settings >> Tracking Code (Check Status - Edit). Copy New Tracking Code (ga.js) and replace with old tracking code.

Monday, December 10, 2007

How to track Visitor Location?

If you want to know about your visitors location, where they came from? By Google Analytics you can help you to know about visitors location. Location may be City, Country, Territory, Sub Continent Region or Continent. I have already described a Visitor Segmentation Overview, now I am trying to guide you about visitor location they may very much help you to track and target you visitors and make a different business or any strategy that you never plan.

Generally Visitors come through main three resources:

  • Search Engines by using Keywords

  • Referring Websites

  • Direct Click on Site

But in this post I will not describe much about traffic or visitor source because we want to know about how to track visitor location in Google web analytics. Follow some simple steps to track visitor location report.

  1. Click on Visitors in left menu panel.

  2. After Drop down click on Map Overlay.

  3. See right side panel on dashboard you will get a world map with different colors.

When you will put mouse cursor on map you will find a pop image with visits and location name. Below the map you will get a table of listed countries and territories, your vistor,s location. If you want to know about cities of a particular country you will have to click or select one a country. Next report will be name of city location with no. of visits.

For example I am sharing my top 10 visitor's location, from where they came to my blog.


List of Visitor's Location


Chart of Visitor's Location

Buy using report of Visitor Location you can change your plans if you are getting non related visitors or you can make a strong strategy also if you are getting related and targeted visitors and visitor location.

Wednesday, November 28, 2007

Traffic Report of Last Seven Days of GoogleWebAnalytics Blog

I want to share with you all of last seven days traffic report of my google web analytics guide blog. Below is the bar graph of traffic how visitor fluctuation is there on my blog.


We can conclude by this graph that every day visitors may fluctuate by up and down. There are many reason of up and down so you need to bother for up and down traffic but you should continue to do your work on site or blog to attract visitor.

Monday, November 26, 2007

Can Google Analytics Track Time Spent On site?

Today I was tracking my blog stats and traffic source. When I was analyzing keywords source one of the nice and important query found. One of the visitor was searching to know "Can Google Analytics Track Time Spent On site". Answer is "Yes". Google Web Analytics help you to track this important metric to know about visitors value time spent on site. But you know what is time on site? How it can be analyse? and How is it useful?


Time spent on site is an important metric of Key Performance Indicator(KPI) to check website performance. This metric is very important for e-commerce sites to know how long a visitor or audience stay on your site by attracting your offers. If your e-commerce sites offers lead generation/subscription, sign-up, buy, register etc then you can analyse to easy steps to complete and follow the forms of these services in a short period or seconds so that audience can use or have it these offers.

Your visitors come to your site through three sources Direct, Referrals and Keywords. You can analyse easily which source holds visitors for how long. Which keywords is traffic driven and visitor stay a long time or short time on site. This analysis can help to target your sites keywords to hold your visitors.

If you want to know the stats of time on site, follow these steps

1. Click on Visitors on left menu panel
2. Drop down Visitor Trending
3. Click on Time on site (Time on site graph will plotted)
4. To check hourly report click on Hourly link

If you need to check time on site by traffic sources, steps are here

1. Click on Traffic Sources on left menu panel
2. Click on Direct Traffic (to check spent time by visitor through direct traffic)
3. Click on Referring Sites (to check spent time by visitor through referral sites)
4. Click on Keywords (to check spent time by visitor through Keywords)
5. Click on Search Engines (to check spent time by visitor through Search Engines)
6. Click on AdWords Campaigns (to check spent time by visitor through AdWords Campaigns and keywords)

Another aspect of time on site is Length of visits – This term report the average spend time on site by a no. of visitors e.g. 500 visits spent time on time approx 0-10 seconds and 30 visits spent 601-1,800 seconds. To track this report follow these steps

1. Click on Visitors on left menu panel
2. Drop down Visitor Loyalty
3. Click on length of visit (Length of Visit graph will plotted as below)


(This graph is plotted by using data in excel sheet.)

By default is google analytics shows time spent by All Traffic Sources. By over all conclusion you will find that Time spend on Site is an important key to defining metrics which you can use to help you make decisions.

Introduction of Web Analytics 2.0 by Avinash Kaushik

Let's watch an interesting video of "Introduction of Web Analytics 2.0" redefining by Avinash Kaushik on Sep 5th 2007.



Some formal definition by Avinash Kaushik:
Web Analytics 2.0 is:

(1) the analysis of qualitative and quantitative data from your website and the competition,
(2) to drive a continual improvement of the online experience that your customers, and potential customers have,
(3) which translates into your desired outcomes (online and offline).

Monday, November 19, 2007

What screen resolution would be best for your website viewing?

Do you know that how does the screen resolution setting effect your visitors? Do you know what website resolution would be best for your website viewing and building also. Many website built in 800x600 screen resolution and others in 1024 x 768. But what screen resolution would be best for your website designing and look. Generally it depends on the requirement of content and displaying products on your website.

Some of the common mostly screen resolution using are:
  • 640 x 480
  • 800 x 600
  • 1024 x 768
  • 1152 x 864
  • 1280 x 1024
  • 1600 x 1200
When I was analyzing screen resolution report for my one of the website by Google analytics, I found that 47.16% visitors view my site in 1024 x 784 screen resolution and only 0.62% peoples are using 1920 x 1200. I have snap shots, let's look at them


There is a pie chart below shows above table report


After analysis of this stats we can conclude that high screen resolutions are better to view a website. If we build out site in large width and hight we can present more content, product detail, other information on out site easily for better visitor interaction. High Resolutions makes the overall screen area large, although individual items appear small. It helps to viewers and visitors to view website and available details clearly without any disturbance.

The aim of me writing this post to guide you how to track screen resolution of your site visitors. Go through these easy steps to create screen resolution report.
  1. Sing In Google Analytics
  2. Go to left side menu panel click on Visitor Segment
  3. Drop down Browser Capabilities
  4. Click on Screen Resolution
  5. Select a range of dates

You will get nice report after following these steps. By this report can take a decision for your website building in perfect screen resolutions. The generate report will look below image:

Wednesday, November 14, 2007

Google Analytics - Visitors Segmentation Overview

Do you know how many visitors you had last day, last week or last months? How many unique visitors were of them? How many times pages were viewed? What was the average to page view? And there are so many elements that are need to track about your visitors e.g. time on site, bounce rate, new visitors, visitor’s language, network location, browser, operating systems, screen colors, screen resolutions, java support, flash etc.

There is a brief discussion about all the terms and elements of Google Analytics Visitors Segment, listed below:


New vs. Returning

Comparison between new visits and returning visits – Tracking of all new visits and average of new and returning visits. You can analyze the performance and status of visits on your site comparing to new visits and returning visits.

Visitors Language

Language – Language was used by user to view site pages. All users are not aware from English language, therefore many users want to visit any site in their language, and they use their language.

Visitors Trending

Visits – Total no. visitors come to your site via all the sources.

Absolute Unique Visitors – No. of unique visitor among total no. visitors.

Pageviews – Total No. views, pages viewed by visitors.

Avg. Pageviews – Average of total page views by visitors.

Time on site – Average of time spent by a single visitor on site during a session.

Bounce Rate – How many visitors return from home page without any page impression of page views?

New Visits – Average of total new visitors on your site.

Visitors Loyalty

Loyalty – This term reports the no. of visitors visit your site a no. to times.
For example:
500 Visitors – 1 times
300 Visitors – 2 times
100 Visitors – 3 times
10 Visitors – 10-50 times

Recency – This term reports the no. of returning visitors visited earlier on your site e.g. 10 visits 7 days ago or 3 visits 61-120 days ago.

Length of visits – This term report the average spend time on site by a no. of visitors e.g. 500 visits spent time on time approx 0-10 seconds and 30 visits spent 601-1,800 seconds.

Depth of Visits – This term report the no. of page viewed by a no. of visitors of website e.g. 536 visitors visit only one page or home page, 30 visitors visits 4 pages of site.

Browser Capabilities

Browser profile - Browsers used by users to view your site, like Internet Explorer, Firefox, Safari, Opera, Mozilla are great browsers and mostly used by web users. GA analytics generate a simple report what the browsers mostly using by user. This analysis can help you to maintain your website look according to browser compatible.

Operating Systems – GA tracks the user’s operating system they are using like Windows, Macintosh, Linux, SymbianOS etc. Mostly users use Windows operating systems like XP, Vista, 2000, 98, Server 2003, 95, ME etc. You can also track the combination of Browsers and Operating Systems are using e.g. Internet Explorer / Windows, Firefox / Windows, Safari / Macintosh, Opera / Windows, Firefox / Linux, Firefox / Macintosh etc.

Screen Colors and Resolutions – It help to designers to maintain their site colors and resolutions suitable for users browsers, screen resolutions, and screen colors. Generally screen colors in trend are 32-bit, 16-bit, 24-bit, and 8-bit. You can easily track what maximum user’s uses screen resolutions and colors to view your site. Generally and mostly users now uses the screen resolution of 1024x768, 1280x800, 1280x1024, 800x600, 1440x900 size.

Flash Version – If your site have some flash animation then how much is it compatible with user’s flash version, can be track. Currently flash version are available of 9.0, 9.0 r47, 8.0, 9.0 and currently in trend very much.

Java Support –Your website have some java scripts and java pop-up. Are they enabled in user’s browser or on their systems? ‘Yes or No’ you can easy know. If answer is no then you can take a decision or make a new plat to present your site using other Web2.0 methods.

Network Properties

Network Location – a network location is a group of internet services providing in a particular area and region for general users, communities, companies like America online, AOL Inc are the network location. By Network location analysis, you can target your visitors and users easily.

Host Names - visits came from no. and name of hostnames

Connections Speed – Tell about the connection type and their speed like DSL, Cable, T1, Dialup, OC3, ISDN etc.

Sunday, November 11, 2007

How to see Hourly Visits for all visitors?

There are many types of report can be generate through Google Aanlytics for example General Report, Monthly Report, Daily Report, Hourly Report. In this post I am going to describe about Hourly Report. This post will help you to track hourly visitor for today or current.

After analyzing daily visits for all visitors on you site. You wanna to see Hourly visits for all Today visitors: the actual number of unique visitors per hour for the current day. Hourly visit mean to say how many visit and visitor come to your site hourly?, what is average of hourly visitor and moving across on your site? Or Hourly Visitors by % for Week of 'Day 1' to 'Day 7': the percentage of visitors per hour as calculated from the current week.

Google analytics shows hourly visitors in a bar graph plotted, it looks like below image-


By hourly visitor report you can easily track, what time duration or hours are important for your valuable site and what hours and important for your site? In which time duration more visitor come to your site? You can also track what time the server response or other technical support what good or bad for visitors? Hourly report can help you to improve your hourly online visitors and results also.

Now you want to check your hourly visitor report go to google dashboard, select a particular date or range of dates. You will get general visitor report with other details. Click on "Visits", analytic software will generate daily report in bar graph. If you have selected a range of dates you will get report with daily wise. Click on "Hourly" option, look at a snap shot, it may help you better


After clicking on Hourly option you will get hourly report for 24 hours as image shown above. The report tells the details for each and every hour with visit average and and total visits per hours. Look at on below image, it shows a graph for one hour and rest are no graph.


If you could not see any bar in few hours like image above described, it means there are no any visitors during these hours.

Friday, November 2, 2007

Plot Graph to track visits, page views and bounce rate etc.

You are seeing a graph plotted on dashboard of Google analytics. You can change the graph report for visits, page views, bounce rate, Avg. Time on Site, %New Visits etc. Just you will have to click on the tab to drop down the option menu to view the graph which you want. Let see the image below, a red box marked in image, where drop-down tab is available to plot different graph.


By default the graph plotted for visits. After selection of any option, graph will automatically plotted. Graph plotted datewise by default for a month only. If you put mouse cursor on graph, the date range appears automatic which tell us the record for particular date. Let see the below image.


The graph describe clearly how the traffic acting on your site. You can have an idea to make your next target or plan after tracking the traffic and visit, page views, bounce rate etc by Google Analytics Graph.

Thursday, November 1, 2007

Context and actionability in Google Analytics

Let's watch the Google Analytics Video describing about Context and actionability in web analytics. I think this video will help you to understand the concept of Context and actionability in web analytics. Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action. http://www.google.com/analytics/conversionuniversity.html

How to select date range in google analytics?

After SignIn in Google Analytics, you reach at Dashboard first. At right corner you see a date range of one month like this image, it a calender to select the date.



This is drop down calender, you can select date for a particular date and also for a range of date like for one week or one months according to your requirement. If you will see below image, notice dark spots in middle, is a selected range for one month stats.


After selection of date click on Apply Range Button, wait for a while, you will get a traffic report described throught graph and other elements.

Thursday, October 25, 2007

Google Analytics installations for Sub Domain

If you want to track the data of sub domain for your site, you needto be made to the initial Google Analytics tracking code. A sample for subdomain tracking code is given below.




Minor Change in below code from:

<script src="http://www.google-analytics.com/urchin.js"

type="text/javascript">

</script>

<script type="text/javascript">

_uacct = "UA-xxxx-x";

urchinTracker();

</script>

to

<script src="http://www.google-analytics.com/urchin.js"

type="text/javascript">

</script>

<script type="text/javascript">

_uacct = "UA-xxxx-x";

_udn="example.com";

urchinTracker();

</script>

The primary domain should replace example.com.

Google Analytics installations for Secure Pages


Change this line from:

<script src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>

to

<script src=” https://ssl.google-analytics.com/urchin.js” type=”text/javascript”>

Monday, October 22, 2007

Site Usage: General but Important Terms of Analytics

Let's go to know about some of important terms generally we need to see in web analytics. These terms describe about whole site position in brief summary.

Visits: When a user request from www server then it is called Visit. Therefore we can say Visits represent the total number of times people have visited your web site. There is an important point to note that When a user is not active over 30 minutes on the server, another request is recognized as an another visit.

Page Views: The total number of distinct pages seen by users with in a time frame after visiting on site. For example, if a Web site contains 100 pages and an estimated 1000 visitors per month, the site receives approximately 100000 monthly page views (100X1000=100000). Page Views is also known as page impressions.

% Pages/Visit: The average of pages seen per visit. It tells that how many pages seen by a user or per visit.

% Bounce Rate: The percentage of users or visitors who arrive at a web site entry page, then leave without visiting or seen other pages of website. Means to say user leaves the site without going into deep page of site.

Avg. Time on Site: Counted estimated time of presence of visitor on site. Approx for 30 minutes only. After idle 30 minutes it is counted new visit.

% New Visits: It shows the percentage of actual new visits of visitors on website.

Saturday, October 20, 2007

Google Analytics - Dashboard displays the overview of all tracking details

Now this is the time to track your site's traffic data. When you will sign in to google.com/analytics you will see a window like shown below, click on View Report to go to dashboard at where you can see all types of data whatever you required.


Next window you will see that will be dashboard. Now I will try to familiar with Google Analytics Platform. The GA Platform looks like this: (Click on images to view full images with accurate resolution). A web analytics dashboard provides all of your critical metrics in one place to help you understand the health or performance of your business.


I think now you will got an overview of GA Dashboard and you will become familiar some the basic navigational link and buttons to view and generate site tracking report.

Wednesday, October 17, 2007

First Step to Start Using of Google Analytics

Google Analytics is a free web analytics application that is quickly becoming one of the most widely used web analytics tools around. To use its services you need to first sign up for an account. You can use a Google account e.g. Gmail ID or others. Google account can be used for all of its services but have to sign up differently for all services. You can use your any email id you have, like yahoo email id, hotmail email id or any domain hosted email ids e.g. myname@example.com.

After creating an google analytics account click on Sing Up>> button


After click on sign up this process will ask you to put a domain name to provide tracking code.

Put a URL which you want to tracking , put an account name. Set time zone for country and time zone. After fill up site detail click on continue button, fill personal information such as last name, fist name, phone no. and country or territory

Next click on continue button, Google will let you know about terms and conditions, you will have to accept it and be continue. Finally click on Create a New Account button, you will get a tracking code in next window. It looks like something-

Copy provided tracking code in text box area and paste in your all website's pages that to you want to track and make sure to paste it into the body section of your HTML code, immediately before the closing body tag. After copy and paste this code you have to just verify the code by click in check status button.


After check status done, you will have to wait at least 24 hours to gathering data for website by Google Analytics. Google Analytics generally updates your reports every 24 hours.

Next step detail for Google Web Analytics will be available in next post. Read continue.

Tuesday, October 16, 2007

Welcome to Google Web Analytics Guide

There are many web analytics packages are available in the market but many of them are expensive. Google Analytics is free for all and easy to use.

Web analytics package also known as Log Analyser. Some of the best log analyzers are Web trends, NetTracker and Urchin. Google Web analytics is based on Urchin log analyzers that can track user behavior, browser types, referrers, keywords, page errors, and many other aspects of the Web site.

Here you will find the different types of web analytic report samples that can help you to generate, prepare and maintain all types of web analytics, traffic reports, visitor stats , visitor sources, keyword and many other analytical by using Google Analytics.



Thanks for visiting

Google Web Analytics Guide